A Carbon-free

Accelerating climate change, soaring fossil fuel prices, and now energy security concerns all make decarbonisation a vital task.
The transition to a carbon-neutral economy will affect every sector, from energy and mobility to IT and water management. Germany demands innovation and has the funding and legal framework to support it. Discover how ecological necessity is creating a historical opportunity for investors and business.
More on Decarbonisation

See how
Germany Works

The German economy is a vast, intricate machine of seamlessly integrated parts.
Now, fusing the best of tradition with cutting-edge innovation, the machine is being primed for the future. That means countless opportunities for smart and ambitious investment, making Germany one of the world’s best locations to do business.
See how Germany works

It’s the People

If proof were needed that a nation’s people can reinvent themselves, look at the Germans.
They still build the best cars and dominate Europe’s export market. But they’ve also become pioneers in green technologies, renewable energy, and tomorrow’s smart industries. All while fostering a diverse, welcoming, open-minded society – that even has room for a bit of humour.
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Germany Works.
Built on tradition, primed for the future.

As Europe’s largest economy and home of the automobile, Germany is like an engine, with its parts seamlessly integrated and running smoothly. But the engine is constantly evolving, now more than ever. From electric mobility to energy, from digitalisation to decarbonisation, huge economic and societal changes are underway. Huge changes mean huge opportunities – making this the ideal time to invest and do business in Germany.

The German Model

The foundation of the German economy is long-standing and rock solid. Major manufacturing industries alongside Germany’s famously resilient Mittelstand and thriving SMEs have seen the country weather recent economic crises far better than many more boom-and-bust oriented economies. This strong, stable framework makes Germany a safe and reliable investment location, while generous EU and government support – from tax incentives to research and personnel grants – are making the market more attractive than ever for new entrants.

Shaping tomorrow’s World

But the German economy isn’t just about strong tradition. In Germany, the future is taking shape now. The country invests more in R&D and successfully files more patent applications than its closest European competitors combined. The automotive industry is revolutionising mobility, while Germany is also at the cutting edge of green tech and renewable energies, thanks to exciting partnerships involving funding authorities, research institutes, and businesses of all types and sizes.

People Power

Last but not least – a country is nothing without its people. Modern Germany is an open-minded, diverse, highly educated, and happy society. It is home to the EU’s largest labour force and 5 of the world’s most 20 livable cities. People who will welcome you to Germany and who want to work together to build a better future.

Why Germany is the
right choice for your business?

An Economic Powerhouse

Germany drives Europe’s economic growth. Investors benefit from the strong economic performance of the world’s fourth largest economy, huge domestic market demand and immediate access to Europe’s other growth markets.

A Haven for Foreign Investments

Germany is one of the world’s three largest export nations, now tied with China and the US after six years of being number 1. With EUR 469 billion in foreign direct investment, literally an investment magnet and a top region for foreign investors.

A Cost-Effective Production Site

Germany has one of the highest productivity rates in the world. Its quality and steadily decreasing unit labor costs further make it fiercely competitive. Social and market reforms contribute to its continued economic growth and make Germany one of Europe’s most cost-effective production locations.

A Well-Trained Workforce

A world class education system meets even the highest standards. 81 percent of the population has been trained to university entrance level or boasts a recognized vocational qualification – well above the OECD average of 67 percent. 

A Driver of Innovation

Europe’s no. 1 research location. German R&D is backed by billions of euros in annual federal funds, making it the world’s innovation leader, but also Europe’s leading patent applicant and driving force behind high-tech breakthroughs.

An Unmatched Infrastructure

Located right in the middle of Europe, Germany is its number one logistics market. A highly developed energy and communications infrastructure and excellent transportation networks guarantee on-time delivery and short routes to success.

A Wealth of Incentives

Germany offers attractive incentives to all investors. Its many attractive programs support the entire spectrum of business activities at every stage of the investment process. Support ranges from cash incentives as reimbursements for direct investments to job and R+D incentives.

High Investment Security

Highly developed economic and political frameworks mean investments are safe. Germany’s judiciary and civil service institutions are professionally regulated to ensure the highest service. Contracts are therefore secure and intellectual property strictly protected.

High Standard of Living

Germany has a modern, tolerant, and cosmopolitan society with one of the world’s highest standards of living. Superior healthcare and education, endless leisure opportunities in its beautiful settings and a vibrant cultural scene are but a few reasons why more than seven million foreigners call Germany their home.

The Economic Heart of Europe

Business Location

Germany is right at the geographic and economic heart of Europe. First-class infrastructure, an outstanding workforce, and a broad mix of incentives make it the ideal business and investment location.

Discover why Germany works – and how it can work for you.

Take me to Germany


From storied industries to the fledgling sectors of tomorrow: Germany’s economic landscape is as rich and diverse as the country itself.

Explore Europe’s largest economy and find the ideal fit for you and your business.

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Big Changes. Great Opportunities.

Discover the untapped potential of Germany’s “regions in transition.”


Briefing Digital Economy

Artificial Intelligence, Smart Cities, Adtech and Digital Education: Discover how digitalization can work for you and your business.

Green Hydrogen

Germany is driving the development of a green hydrogen economy. Discover the future of green hydrogen with the HY-5 briefings.

Digital Briefing: Green Hydrogen