Rheinland-Pfalz is an established international, successful, future-oriented business location. Hidden champions and globally operating companies ensure a healthy industry mix and high value creation. The innovative, medium-sized structured economy and the intermeshing of business and science are guarantors of the state’s global competitiveness. In addition to the chemical and pharmaceutical industry, there are four further industries that dominate the economy: the automotive, metal, mechanical engineering and food industries. Additionally, a diverse cultural landscape creates an attractive living area in Germany’s top wine region. Here, people’s lifestyles are characterised by a lively culture and openness.