North Rhine-Westphalia (NRW) is the most populous and the most densely populated state in Germany. With its 17.9 million inhabitants, there are more people living here than in the neighboring Netherlands. More than 160 million people live within a radius of 500 km around the state capital Düsseldorf – this represents almost one third of all EU consumers. From no other location in Europe can so many people with such high purchasing power be reached within such a short distance as from NRW.
The size of the market and the favorable location conditions attracts companies from all over the world to the Rhine and Ruhr. Around 20,000 foreign companies have already invested in NRW and control their German or European activities from here. They make NRW the No.1 investment location in Germany.