Hidden behind Baden-Württemberg’s (BW) romantic picture is Europe’s innovation region number one and Germany’s export machine. The third-largest federal state is situated in the German Southwest. Almost six percent of its GDP go to R&D, and the region files more patent registrations per citizen than any other state. Alongside the industrial giants – such as Daimler, Bosch, Porsche, and SAP – which are based in BW, thousands of small and medium-sized companies drive the economy. Key industries include mechanical engineering, the automotive industry as well as the healthcare sector and information and communication technologies. As a location of the future, BW is strong in artificial intelligence, Industry 4.0, lightweight and green technology.