An IONITY charging park usually has about six charging points, and, on average, there is no more than about 120 kilometres from one IONITY charging station to the next.

On the flip side, a commitment to environmental sustainability, if linked to genuine industrial expertise, is set the produce the global winners of the future. Germany’s manufacturing strengths and its commitment to electric car ownership are producing a virtuous, and investable, cycle of adoption.

The road towards the electric future can be witnessed in Berlin where start-up Ubitricity is developing MobileCharging and slow-charging EV points that can be incorporated in the urban infrastructure, into lamp posts for example.

In a world of cyber-crime, there are only two kinds of organisation: those that realise that they have been hacked, and those that don’t. Germany is a prime target for cyber criminals because of its economic and political power. To combat this, it’s has also a fast-growing centre of collaborative cyber security expertise.

Germany’s historic culture of engineering and its spirit of collaborative entrepreneurship means that start-ups and established companies alike are ahead of the curve when it comes to embracing the challenges of disruptive digital transformation.

Germany feels the impact of climate change more commonly than is often realised. Water presents dangers both in its abundance and scarcity. Melting glaciers in the Alps means that large-scale flooding of the Rhine and Mosel rivers is a constant threat. Yet in parts of the former East Germany, there exist regions with less rainfall than on the arid Mediterranean island of Crete, according to the Berlin Senate Department for Urban Development.

In some countries, established, non-technological small-to-medium sized companies cannot handle digital transformation themselves. The challenges are too big and too daunting to embrace. In comparison, Germany’s corporate structure means that the country’s Mittelstand companies are ahead of the curve.


Business as usual has changed for US and European apparel brands and retailers, according to McKinsey in research published in October. Consumer demand is becoming ever more difficult to predict, with trends now set by individual influencers rather than corporate marketing departments. In fact, McKinsey’s 2017 Chief Procurement Officer survey shows that most US apparel executives rate speed to market and in-season reactivity, rather than cost, as the top two priorities.

Germany is Europe’s leader in recycling. At the same time there is still clear room for improvement. The German circular economy has grown strongly in recent years and is expected to continue with a growth of 5.2 per cent per year through to 2025, according to the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.

Germany has belied its status as a country with the fewest hours of sunshine in the world to become one of the planet’s largest solar power producers. In 2017, Germany ranked fourth globally and accounted for about 10 per cent of the global installed capacity, according to the International Energy Agency.